Over the last decade, we have been hearing more and more about the gig economy, and the technological developments in the industry have continued to modify the way in which we work today. However, although this innovative industry seems to be revolutionary, the fact is that it is nothing new. 


The term ‘gig economy’ refers to the economic system which revolves around gig work. This type of work is temporary and has been known to include that of artists and zero hour contractors. Although it is not the norm in Sweden today, many countries around the world still maintain a workforce in which countless people work such jobs. Today, the term is also being found across more formal industries. We are now seeing web designers, doctors and engineers who are gig workers - preferring the aspect of self-employment to that of being employed full-time by one company. 

As technology continues to develop, and more people gain access to the internet, gig working is set to become the new norm for millions of people around the world. This type of work allows for better access to the greater economy for those who are often marginalised, such as students, immigrants, the disabled and stay-at-home parents; all of whom are now able to take part of the economy by making use of platforms which provide access to online gigs which do not require location-based work. 

Another benefit of the gig economy is that it allows for individuals to gain experience and improve their skills in various fields. For many people, this is an insurance that they may always be able to find some form of employment. 

The freedom which gig work provides also spans into time as individuals can choose when they want to work - for many, this means that they may schedule their work-life to fit around their personal life, whereas for traditional employees, it is often the opposite. A recent report by Aon stated that 26% of HR directors, in Europe, presume that up to 75% of their workforce will be comprised of gig workers by 2025.